Sensory science is a multidisciplinary field that encompasses a wide variety of established
and newly developed tests to document human responses to stimuli. Sensory tests are not …

This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …

In a discrete choice experiment, each respondent chooses the best product or service
sequentially from many groups or choice sets of alternative goods. The alternatives are …

Choice-based conjoint (CBC) analysis features prominently in market research to predict
consumer purchases. This study focuses on two principles that seek to enhance CBC …

Unlike most survey data where information on both the dependent and independent
variables is captured directly from respondents, stated preference data where respondents …

Adaptive choice‐based conjoint (ACBC) analysis is a technique that uses choice data and
incorporates it into an adaptive interviewing experience. ACBC analysis has been …

Discrete choice experiments such as choice-based conjoint and dual response are popular
preference elicitation methods, yet, they can suffer from context effects, extreme response …

Stated preferences surveys are most commonly used to provide behavioral insights on
hypothetical travel scenarios such as new transportation services or attribute ranges beyond …

Background Rare disease patients and caregivers face uncommon, serious, debilitating
conditions often characterised by poor prognosis and limited treatment options. This study …

In this paper, we propose a new criterion for selecting efficient conjoint choice designs when
the interest is in quantifying willingness to pay (WTP). The new criterion, which we call the …