Purpose This study aims to identify appropriate strategies and actions adopted by business-
to-business firms to cope with the ongoing COVID-19 crisis. Design/methodology/approach …

Research question For the past 20 years, the concept of event leverage has underpinned a
variety of academic research across different event settings and with diverse goals in mind …

How did the Olympics evolve into a multi-national phenomenon? How can the Olympics
help us to understand the relationship between sport and society? What will be the impact …

Little is known about the responses of citizens toward sporting mega-events held during a
period of extended disasters, such as the 2020 Olympics held during the COVID-19 …

Purpose Despite the recognition that citizens' perceptions of mega sport events' social
impact is critical for the sustainable development of these events and host cities, most …

Research question Major sports events promises are often unrealised, despite locals facing
protracted periods of socio-economic disruption. This is a pervasive and empirically verified …

Abstract Recovering post-Fukushima, Japan utilised Tokyo 2020 to re-image the country as
a safe and culturally distinctive destination by deploying creative place-branding initiatives …

Micro and small business (MSB) interests legitimize mega-sport event (MSE) candidature
bids. Yet, MSB interests can be sidelined in the event lead up, live staging, and legacy …

ABSTRACT The Rio 2016 Official Olympic Education Programme (ROEP), called
Transforma, began in 2013 and was one of the actions to take the Olympic Games into …

Proponents often claim that bidding for and hosting sport events have an overall capacity to
generate a variety of benefits for cities and regions. Despite limited empirical evidence to …