Purpose Research in tourism and hospitality industry marketing has identified many highly
effective applications of social media. However, studies in the existing literature do not …

Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …

Purpose This paper aims to provide an assessment of tourism promotion in tourist
destinations and airports (TPTDs) and to organize and classify the literature on tourism …

The technological revolution and the widespread of social media have allowed people to
generate tremendous amounts of data every day. Social networks provide users with access …

The originality of the present study lies in that it examines generation Z residents'
engagement with the city's social media during economic crisis in relation to city image, city …

The COVID-19 pandemic enhanced social media communications at a time individuals were
unable to leave their homes due to the lockdown measures. A lack of research has been …

While the tourism sector shifts towards digital transformation, Destination Management
Organisations (DMOs) often struggle to adapt to their changing technological environment …