There are both formal and informal cries that UTAUT and by association the stream of
research on technology adoption has reached its limit, with little or no opportunities for new …

The prevalence of mobile usage data has provided unprecedented insights into customer
hyper-context information and brings ample opportunities for practitioners to design more …

In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …

Retailers and their supply-chain partners should reconsider their competitive advantages in
today's technology-enhanced environment and search for opportunities to collaborate …

Business experts have enthusiastically projected a seamless, retail world where customers
can shop across channels, anywhere and at any time. This type of multiple channel retailing …

This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps) …

This study aimed to identify the impact of mobile marketing on the customer's loyalty in
Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation …

Despite their generally increasing use, the adoption of mobile shopping applications often
differs across purchase contexts. In order to advance our understanding of smartphone …

The theoretical understanding of online shopping behavior has received much attention.
Less focus has been given to the formation of the customer experience (CE) that results from …

The notion of creating rich and memorable experiences for consumers constitutes a
prevalent concept in the tourism industry. With the proliferation of destination choices and …