Abstract Background/Objectives: This paper attempted to examine factors affecting
consumer attitudes, intentions and behaviors toward SMS advertising in Palestine …

The rapid increase of the use of mobile phones has created a new channel for marketing.
The use of Short Messaging Service (SMS) has become more important to access potential …

In addition to the creation of mobile phones containing various features, the developments in
mobile technology have particularly enabled mobile phones to be improved and …

In this paper we use SMS technology acceptance models to assess the relationship
between attitude towards SMS technology and blood donation behaviour in a predominantly …

Bu araştırmada farklı satın alma tarzlarına sahip genç tüketicilerin SMS reklamlarına yönelik
tutumları, SMS reklamları kabul etme niyetleri ve satın alma kararlarında bu reklamlardan …

One of the problems for international marketers is that whether a foreign product has more or
less preference for consumers in different countries. These preferences are mainly related to …

This study aims to empirically investigate the significant factors that influence consumer
attitude toward SMS advertising in Bangladesh. At present, SMS advertising is being …

This study examines the factors that influence three SMS advertising responses namely
willingness to receive SMS messages, read/delete the ad, and intention to purchase (take …

Mobile advertising is a new channel that can be used to deliver promotion of goods and
services directly to the consumers. This form of advertising allowed the consumer to enjoy …

The study examined the effect SMS advertising has on the cognitive, affective and conative
attitude components of Nigeria GSM phone users. AIDA and Model Stage and Model Order …