Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach
Sponsored search has emerged as a prominent form of advertising on the internet and acts
as a major source of revenue for various search engines. In this, the attention of the user is …
as a major source of revenue for various search engines. In this, the attention of the user is …
Publisher Side Profit Optimization Using Adaptive Keyword Weighted Sponsored Search Technique
One of the most prominent fields of online advertising is Sponsored search and for various
search engines, it acts as one of the main sources of revenue. This paper focuses on …
search engines, it acts as one of the main sources of revenue. This paper focuses on …
DOCTOR OF BUSINESS ADMINISTRATION (DBA)
VSV SYAMLAL - 2023 - repository.uwtsd.ac.uk
Aim: The research aimed to explore how sustainable branding and big data analytics could
enhance brand equity and sustainability in the market research industry. It reviewed existing …
enhance brand equity and sustainability in the market research industry. It reviewed existing …
The Impact of Sustainable Branding Using Big Data and Business Analytics in the Market Research Industry
VSV Syamlal - 2023 - search.proquest.com
Aim: The research aimed to explore how sustainable branding and big data analytics could
enhance brand equity and sustainability in the market research industry. It reviewed existing …
enhance brand equity and sustainability in the market research industry. It reviewed existing …