The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population
In the fast-evolving landscape of human–computer interaction (HCI), customer service
chatbots have emerged as a new way for engaging with users. However, a critical challenge …
chatbots have emerged as a new way for engaging with users. However, a critical challenge …
Understanding the moderating role of trust on continuance intention towards smartphone banking services: empirical evidence from Vietnam
TTN Dang, THT Dao, VHT Nguyen… - Journal for …, 2024 - inderscienceonline.com
This study explores how trust moderates the relationships between performance
expectancy, effort expectancy, social influence, innovativeness, and continuance intention …
expectancy, effort expectancy, social influence, innovativeness, and continuance intention …