The emergence and evolution of service-dominant (SD) logic (Vargo and Lusch 2004a) has
drawn increasing attention toward the integration of resources, especially intangible and …

This paper reviews concepts of marketplace community, and considers the strategic
opportunities and challenges communities present to marketers. Current attempts to …

The global market for luxury brands has witnessed dramatic growth over the last two
decades but the current challenging economic environment contributes to the difficulty brand …

Marketing inherited a model of exchange from economics, which had a dominant logic
based on the exchange of “goods,” which usually are manufactured output. The dominant …

This book provides an overview of qualitative research models and their applications in
organization and management studies. Focusing on the philosophical underpinnings and …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing
that brands have become an important tool for transforming everyday life into economic …

The academic research on branding of consumer products and services is increasingly
considering the degree of connectedness between consumers and brands as a key issue of …

This article proposes a critical perspectives on brands based on recent developments within
Marxist thought. It argues that brands build on the immaterial labour of consumers: their …

The purpose of this study is to examine the relational norms that determine social capital—
an intangible resource embedded in and accumulated through a specific social structure …