The field of digital fashion is rapidly evolving, yet what constitutes digital fashion, and how it
should be defined has not been firmly established. This study aims to conceptualize and …

This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

Purpose This study aims to examine the functions of hijab fashion among hijab-wearing
women and explore the role of social media and influencers in hijab fashion …

Attaching the “intangible cultural heritage”(ICH) label to heritage streets is an emerging
trend in China. The phenomenon remains unexplored in many countries rich in ICH …

Purpose The Muslim population is growing at twice the non-Muslim rate and forecast to
represent over 25% of the global population by 2030. The Muslim fashion market is …

Influencing millennials to embrace sustainable fashion in an emerging market: a modified
brand avoidance model perspective | Emerald Insight Books and journals Case studies Expert …

Fashion consumption has continually increased in recent decades, leading to severe
environmental problems. Apparel renting provides an opportunity to foster sustainable …

Medical tourism is a dynamic industry that seeks to improve satisfaction and foster loyalty
among Arab medical tourists. This study delves into the complex experience of medical …

This research aimed to study the antecedents and consequences of brand coolness for
fashion clothing brands in the millennial consumer context. The data was collected through …

Purpose This research considers new and unexplored explanations of why consumers
continue to engage in environmentally damaging, fast fashion consumption. It explains why …