How do consumer fairness concerns affect an E-commerce Platform's choice of selling scheme?
L Chen, G Nan, Q Liu, J Peng, J Ming - Journal of Theoretical and …, 2022 - mdpi.com
Considering consumer fairness concerns, this paper investigates an e-commerce platform's
selling scheme choice when it adopts a wholesale selling scheme or an agency selling …
selling scheme choice when it adopts a wholesale selling scheme or an agency selling …