Background and aims Recent research suggests that use of social networking sites can be
addictive for some individuals. Due to the link between motivations for media use and the …

Using a six-dimension uses and gratifications (U&G) framework, we explore how social
media use motivations drive consumers' online brand-related activities (COBRAs …

Applying uses and gratifications theory (UGT), this study examined consumers' use of one of
four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following …

Facebook addiction has been suggested as a potential behavioral addiction emerging from
the framework of the theory and research on social networking sites addiction and Internet …

With the growing sophistication of social media, virality of online content has become an
indicator of online message effectiveness. We argue for a comprehensive definition that …

Bu çalışma, sosyal medyanın siyasi propaganda aracı olarak kullanımının siyasete ve
demokrasiye olan etkilerini incelemektedir. Temel amacı hedef kitlelerdeki istenilen eylem …

The main purpose of this study is to analyze the effects of the motivational factors on
continuance intention of using Facebook. A Structural Equation Modeling approach was …

A cross-sectional survey of Taiwanese Facebook users (N= 3172) explored the relationship
among motivational reactivity, the motivations, and intensity to use Facebook. Our findings …

Few research studies have examined the impact of government policies toward social media
on individuals' attitudes to social media use, particularly when these policies aim to …

Using a multi-stage investigation, this study developed and validated a 35-item instrument
for measuring gratifications of photo-tagging on Facebook. The questions were developed …