Why customers build relationships with companies—and why not

T Hennig-Thurau, KP Gwinner, DD Gremler - … advantage through customer …, 2000 - Springer
Although relationship marketing has received much attention in recent years, most of the
literature focuses on benefits the firm receives from developing relationships with customers …

[PDF][PDF] 특성화고등학교와마이스터고등학교교사의직무역량이학생의학교생활만족에미치는영향

반건우 - 2018 - repository.pknu.ac.kr
The purpose of this study was to investigate job competence and school life satisfaction
according to the background variables of specialization high school and meister high school …

THORSTEN HENNIG-THURAU

KP GWINNER, DD GREMLER - Relationship Marketing: Gaining …, 2013 - books.google.com
THORSTEN HENNIG-THURAU Page 368 CHAPTER 21 Why Customers Build Relationships
with Companies and Why Not - THORSTEN HENNIG-THURAU University of Hanover KEVIN …