With the growth of e-commerce, online consumer reviews have increasingly become
important sources of information that help consumers in their purchase decisions. However …

Consumers hesitate to buy experience products online because it is hard to get enough
information about experience products via the Internet. Online consumer reviews may …

Recently, Internet activity by consumers adopting innovation or purchasing products has
increased markedly. To understand this phenomenon, our study focuses on the correlation …

Using a large, comprehensive dataset of nearly 31 million reviews in 26 product categories
from Amazon. com, this study investigates the influence of trust cues on the helpfulness of …

E-commerce platforms allow customers to post online reviews about their products, but
many of these reviews remain non-voted by existing customers. Current literature on the …

Research problem: Increasingly, professional and technical communicators analyze,
synthesize, and respond to user-generated content, including online consumer reviews of …

Consumer behavior and decision processes can differ according to product characteristics.
To determine the characteristics that lead to explaining online shopping cart abandonment …

This paper investigates optimal search paths of online shoppers for experience versus
search goods, as they engage in continuous sequential search for product information. An …

The growth of e-retail has expanded to a wide range of product categories. E-retailers
compete in a multichannel environment using several social media platforms (SMPs) where …

The role the COO can play in the international entry strategy depends heavily on how the
distribution channel is structured, especially in relation to the choice of entry mode. The entry …