COVID-19 has proven to be a disruptive and world-altering event often forcing professional salespeople to rapidly change the manner in which they do business. Thereby, this …
During disruptions such as the COVID-19 pandemic, the resilience of any commercial organization becomes a critical characteristic. This paper examines the flexibility of the sales …
Based on the Conservation of Resources theory, we propose a positive relationship between managerial latitude and salespeople's adaptive-selling behavior. We also propose …
Purpose This study aims to investigate salespersons' self-monitoring and its effect on adaptive selling behavior. As salespeople are constantly facing different customers with …
Although the increasing complexity of selling environments has been widely recognized, we know little about how salespeople manage the cognitive demands associated with …
Abstract Qualitative Comparative Analysis (QCA) has become a key method in Business and Management research, sparking significant discussions about its use. While many studies …
The present research examines how customer and selling orientations impact salesperson predisposition to engage in unconventional workplace behaviors. A theoretical model …
Livestreaming commerce research has grown amazingly and gained tremendous attention; however, a comprehensive model that explains and reveals customers' trustworthiness in …
JR Gilbert, MT Krush, KJ Trainor… - Journal of Business …, 2022 - Elsevier
There is consistent empirical support for the benefits of using adaptive selling behaviors with customers. However, the identification of trainable salesperson antecedents remains elusive …