Augmented reality is a mature technology that uses the real world as a substrate and
extends it by overlaying computer-generated information. It has been applied to several …

Augmented Reality (AR) aims to modify the perception of real-world images by overlaying
digital data on them. A novel mechanic, it is an enlightening and engaging mechanic that …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

In this research article, we aim to study the proposed role of human–machine interactive
(HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled …

There is a trend for destination marketers to create a 360-degree virtual video to promote
their tourist spots. This study examines how the response factors to a 360-degree virtual tour …

Purpose This study aims to investigate the effect of virtual reality (VR) as a communication
tool for advertising on tourism destination image and the changes in destination attitude …

This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual
tourism to overcome problems and limitations in the senior tourism market. We explored the …

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to
human–place interactions and human–place relationships. Sense of place, also referred to …

Cultural heritage has benefited from virtual tourism in the post-epidemic era, but more
research is needed to understand how virtual tourism can contribute to cultural heritage's …

This paper falls within the scope of heritage tourism studies, focusing particularly on one
UNESCO World Heritage Site. It seeks to contribute to tourism literature by achieving a …