The crisis situation created by COVID-19 has changed the consumer behaviour. One of the
most important behavioural changes among consumers is the trend in sustainable …

Tourism has been one of the most dynamically developing sectors of the world economy in
recent years, yet the emergence of the covid-19 virus crisis has led to a recession in the …

Although there are number of customer engagement studies in engagement processing,
antecedences and consequences of customer engagement, and its conceptualization and …

Nowadays, the use of social media has become very important in the development of
businesses. Managers and business leaders are trying to increase the engagement of …

The online brand community is one of the most important social structures in communication
that has provided the ground for the exchange and sharing of thoughts and ideas for …

This research was carried out with the aim of investigating the impact of the experience of
flow on brand engagement and the intention to revisit the website by studying the Digikala …

the present research was conducted with the aim of investigating the roles of managers of
public and private companies with an emphasis on improving performance. In terms of …

جامعه برند آنلاین یکی از مهمترین ساختارهای اجتماعی در ارتباطات است که زمینه تبادل و
اشتراک‌گذاری افکار و ایده‌ها را برای مصرف‌کنندگان فراهم آورده است و زمینه‌ای مناسب برای فراهم …‎

Open government data is a new issue that is on the agenda of international institutions and
developed governments and seeks to use the capacity of the people in policy-making …

Nowadays, the use of social media has become very important in the development of
businesses. Managers and business leaders are trying to increase the engagement of …