Ten years of value cocreation: An integrative review
T Leclercq, W Hammedi… - Recherche et Applications …, 2016 - journals.sagepub.com
Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …
An ecosystem perspective synthesis of co-creation research
Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …
insights. We seek to build a clear understanding of the resulting co-creation research …
Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty
In an ever more transparent, digitalized, and connected environment, customers are
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership
This research investigates the consumer purchase intention of products with geographic
indications (GIs) based on a sample of 351 valid responses in three representative regions …
indications (GIs) based on a sample of 351 valid responses in three representative regions …
Individual psychological ownership: Concepts, evidence, and implications for research in marketing
Psychological ownership has emerged as an important predictor of workplace motivations,
attitudes, and behaviors. While components of psychological ownership theory have been …
attitudes, and behaviors. While components of psychological ownership theory have been …
Dynamics of wellbeing co-creation: a psychological ownership perspective
Purpose People are responsible for their wellbeing, yet whether they take ownership of their
own or even others' wellbeing might vary from actor to actor. Such psychological ownership …
own or even others' wellbeing might vary from actor to actor. Such psychological ownership …
The relationship between ownership and possession: observations from the context of digital virtual goods
RD Watkins, J Denegri-Knott… - Journal of Marketing …, 2016 - Taylor & Francis
This theoretical article highlights limitations in the current trend towards dichotomising full
ownership and access-based consumption by recognising a broader, more complex array of …
ownership and access-based consumption by recognising a broader, more complex array of …
Consumer engagement in online brand communities: the moderating role of personal values
Purpose Despite growing recognition of the importance of consumer engagement with new
technologies, a gap remains in terms of understanding the antecedents, consequences and …
technologies, a gap remains in terms of understanding the antecedents, consequences and …
Co-creation of value-in-use through big data technology-a B2B agricultural perspective
Purpose This paper aims to discuss the concepts of co-creation and value-in-use with a
specific focus on big data technology in agriculture. The authors provide a unique narrative …
specific focus on big data technology in agriculture. The authors provide a unique narrative …
Interact with me on my terms: A four segment Facebook engagement framework for marketers
MA Hodis, R Sriramachandramurthy… - Journal of Marketing …, 2015 - Taylor & Francis
Facebook is used by over 1 billion highly heterogeneous users each month. However, there
exists little guidance for marketers when it comes to actionable consumer engagement …
exists little guidance for marketers when it comes to actionable consumer engagement …