Advertising should not only be seen negatively to build consumptive behavior of society but
also contribute to teaching positive character values, one of which is the character of the …

Dance is an important part of Chinese culture. Chinese dance is also part of the world's
cultural heritage. However, this cultural practice may be insufficiently illustrated in other …

The Chinese community's unique position in Malaysian inter-ethnic relations weaves
through intricate interactions with other ethnic groups, maintaining distinct cultural identities …

Abstract The Lingnan's Awakening Lion Dance is an important cultural heritage originating
in Foshan, Guangdong province, China. Recently, training of lion dance students has gone …

The main purpose of the article is to confirm an alternative hypothesis about the existence of
significant differences between Chinese and Japanese folk dances, as well as to study the …

Chinese dance is part of the world cultural heritage. This study aims to consider the opinion
of respondents who have not studied Chinese dance directly, and thus obtain new data on …

Since the phenomenon of Hallyu 1.0, Korean transnational popular culture has caught the
attention of scholars worldwide, sparking discussions about soft power, gender, media …

The aim of this research is to examine various aspects of Chinese folk dances, their
representation in digital museums, and their influence on shaping the perception of dance …

This chapter explores several representative ensembles and genres in China and Taiwan,
focusing especially on traditions and practices in Taiwan that have not received as much …

The cultural-embedded learning model as a means to raise awareness of tangible and
intangible cultural heritage is an idea inspired by a previous study that experimented on …