Purpose The purpose of this paper is to explain how emerging market firms create
competitive advantage through innovation. The study through the upper echelon theory and …

The study assessed the impact of market orientation on performance of small and medium
enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of …

Purpose While acknowledging the importance of innovation capability and its potential for
creating competitive advantage for firms, the purpose of this paper is to further explain how …

El objetivo fue evaluar las relaciones resiliencia-innovación-rendimiento empresarial, y
estudiar el efecto mediador de la innovación. Se utilizó el método de ecuaciones …

Purpose The purpose of this paper is to examine the effect of market demand on innovation-
firm performance relationship in service firms. The paper further analyzes the extent to which …

Purpose: Technology initiatives are now incorporated into a wide range of business
domains. The objective of this paper is to explore the possible effects that Artificial …

Purpose The purpose of this study is to identify dimensions of interactivity service
innovations and examine the moderating effect of external factors, ie customer demand and …

The COVID-19 pandemic is a global crisis that has caused a punishing economic impact on
businesses, particularly due to many countries adopting measures such as the Movement …

The covid-19 pandemic felt its impact on small businesses in Bantul, Yogyakarta. Internal
strengths and external challenges participate in determining firm survival. This research …

The purpose of this study is to determine the effect of performance on the development of
new servicesin private universities in Indonesia. Secondly, the influence of performance on …