The value of online surveys: A look back and a look ahead
Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur's (2005) article on the value of online …
of online survey research since Evans and Mathur's (2005) article on the value of online …
The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model
Given that the mobile wallet has become a disruptive innovation, especially in the Malaysian
hospitality industry, this study investigates the adoption of mobile wallet in the hospitality …
hospitality industry, this study investigates the adoption of mobile wallet in the hospitality …
Factors that affect e-learning platforms after the spread of covid-19: Post acceptance study
The fear of vaccines has led to population rejection due to various reasons. Students have
had their own inquiries towards the effectiveness of the vaccination, which leads to …
had their own inquiries towards the effectiveness of the vaccination, which leads to …
“Working out for likes”: An empirical study on social influence in exercise gamification
J Hamari, J Koivisto - Computers in human behavior, 2015 - Elsevier
Today, people use a variety of social and gameful (mobile) applications in order to motivate
themselves and others to maintain difficult habits such as exercise, sustainable consumption …
themselves and others to maintain difficult habits such as exercise, sustainable consumption …
Mobile social media marketing: a new marketing channel among digital natives in higher education?
This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …
context of digital natives via an extended Mobile Technology Acceptance Model …
[HTML][HTML] Who captures whom–Pokémon or tourists? A perspective of the Stimulus-Organism-Response model
Since its launch in 2016, Pokémon Go has attracted huge numbers of players, causing a
boom in this game market. Although it is not as popular as before, from time to time we still …
boom in this game market. Although it is not as popular as before, from time to time we still …
[HTML][HTML] What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
The social behavioral perspective is under-researched in the extant literature. This hinders
the holistic understanding of social media brand engagement. This study examines the …
the holistic understanding of social media brand engagement. This study examines the …
How do small firms learn to develop a social media competence?
J Braojos-Gomez, J Benitez-Amado… - International Journal of …, 2015 - Elsevier
Social media can be leveraged to improve the firm's business activities to create value.
Because small firms have a lower portfolio of financial resources to compete more effectively …
Because small firms have a lower portfolio of financial resources to compete more effectively …
Who do you think you are? Common and differential effects of social self-identity on social media usage
Intense competition requires that social media service providers execute two major business
strategies: exploiting current functions while simultaneously exploring incremental …
strategies: exploiting current functions while simultaneously exploring incremental …
Creating customer loyalty in online brand communities
FF Cheng, CS Wu, YC Chen - Computers in Human Behavior, 2020 - Elsevier
Online social networking sites (SNSs) has become one of the most popular activities for
people accessing the Internet. In this regard, many Businesses create their online brand …
people accessing the Internet. In this regard, many Businesses create their online brand …