Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design
M Buschgens, B Figueiredo… - Journal of Product & Brand …, 2024 - emerald.com
Purpose This paper aims to examine how visual elements used in packaging design relate
to diasporic consumer identity and influence aesthetic appreciation. Design/methodology …
to diasporic consumer identity and influence aesthetic appreciation. Design/methodology …
How brand owners construct imagined worlds with brand visual aesthetics
This paper examines how culturally displaced brand owners help construct imagined worlds
with their selection and use of brand visual aesthetics (BVA). Using the theoretical lens of …
with their selection and use of brand visual aesthetics (BVA). Using the theoretical lens of …