Online Influencer Marketing–An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement

P Chaudhary - Management Dynamics, 2022 - managementdynamics …
The power of word-of-mouth is all omnipresent, but with the advent and proliferation of social
media with its speed of spreading the word, it's more significant than ever before. Online …

Up‐Skilling in Fashion Retail

P Chaudhary, N Raut, H Patil… - … Education with Virtual …, 2024 - Wiley Online Library
The emerging digital technologies like virtual reality (VR), artificial intelligence (AI),
augmented reality (AR), and Metaverse, etc., are increasingly being used by retailers …

How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market? An Investigation

HC Jain - Indian Journal of Marketing, 2024 - indianjournalofmarketing.com
Purpose: The rise of middle-income people in emerging markets such as India makes it an
appealing market for luxury companies. Although there are signs that Indian consumers …

5 Understanding

N Raut, P Chaudhary, H Patil… - Handbook of Artificial …, 2024 - books.google.com
Sustainability refers to the nature, ability, and quality to survive over a sustained and
continued interlude of time. Digital technologies are increasingly becoming a dependable …

Rebooting Bata: The challenges of repositioning a heritage brand

P Chaudhary - Journal of Brand Strategy, 2024 - ingentaconnect.com
Founded as a family-owned business in 1894, Bata Corp. has grown to become a major
player in the footwear sector, with a presence in more than 70 countries. In India, the …

Учредители: ООО" Журнал" Вопросы истории

I VOPROSY - VOPROSY ISTORII - elibrary.ru
The article discusses genetic studies of antisocial behavior, in particular in the field of
chemical processes occurring in the brain, mental disorders and other processes that prove …

Understanding the Contribution of Artificial Intelligence

N Raut, P Chaudhary, H Patil, P Kiran - Handbook of Artificial …, 5 - taylorfrancis.com
Purpose: Today, it is a well-established fact that the fashion industry, especially the fast-
fashion segment, has been a key natural resource devourer. As a result, this industry has …