To evaluate the veracity of models of the mere exposure effect and to understand the
processes that moderate the effect, we conducted a meta-analysis of the influence of …

We develop and describe a framework for research in a particular segment of digital
advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work …

Recommender systems are widely used to provide users with recommendations based on
their preferences. With the ever-growing volume of information online, recommender …

With web advertising growing to be a huge industry, it is important to understand the
effectiveness of web advertisement. In this study we investigate the effects of web …

This research work has two objectives. On the one hand, to analyze the influence that
Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about …

It has been widely recognized in the psychology of cybersecurity literature that ordinary
users rather than technology systems are the weakest link in cybersecurity. The present …

Understanding individual threat avoidance motivation and behavior is a critical component
in designing effective cyber security solutions for both users and organizations. Technology …

Purpose This study aims to examine the moment-to-moment (MTM) effects of in-
consumption dynamic comments on consumers' responses to digital engagement and the …

The increasing amount of marketing content in e-commerce websites results in the limited
attention of users. For recommender systems, the way recommended items are presented …

A gradual approach for maximising user conversion without compromising experience with
high visual intensity website elements | Emerald Insight Books and journals Case studies …