The relevance of the tourism industry to the overall sustainability of rural territories grows
along with the demand for rural tourism destinations. Likewise, as the digital transition of …

The main purpose of this paper is to help small businesses such as startups to successfully
adopt and implement digital marketing as a strategy in their business plan. Given that many …

Low-code tools are a trend in software development for business solutions due to their
agility and ease of use. There are a certain number of vendors with such solutions. Still, in …

El objetivo de la investigación consiste en identificar el nivel de publicaciones científicas
existentes sobre la adopción del e-commerce en los últimos 5 años (2014-2018) dentro de …

Virtual reality technologies have grown in complexity and functionality, increasing their
relevance in various sectors of activity. Applying these innovations to tourism is …

With the constant ICT evolution, the way users interact with e-commerce platforms (EC) is
changing and there are constantly emerging new needs both from customers, such as the …

Since the emergence of the Global Village, the information flow changed drastically. Digital
Technologies changed how people communicate, how they access information and how …

The relevance of the tourism industry to the overall sustainability of rural territories grows
along with the demand for rural tourism destinations. Likewise, as the digital transition of …

The main objective of this research was to determine the impact of Environmental
Awareness (EA) on Sustainable Consumption (SC) in Generation Z higher education …

Nowadays, workers and students preparing for a career are aware that they must constantly
update their skills in order to fulfil both the market's and companies' demands. The …