Predominantly, firms' adoption of environmental initiatives has been driven by regulatory
and economic incentives. Yet, recognizing mounting evidence that family firms demonstrate …

Purpose This research focuses firstly on the impact of Social Media Influencer Marketing
(SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the …

Purpose The purpose of this paper is to examine whether environmental dynamism can
drive firms to adopt sustainability, taking into consideration the mediating role of the …

Corporate environmentalism recognizes the importance of environmental issues to a
corporation and how it integrates these issues into its strategy. Studies in the US and Spain …

In this study, we evaluated corporate environmental activities within the framework of
stakeholders' concerns and taking an emerging economy as the field of study. This paper …

This study explores the status quo regarding the interface between marketing, social and
environmental issues, culture and consumers, and strategic management by integrating …

Purpose The paper analyzes socially embedded antecedents of sustainability and
compares the results between two distinct contexts of Russia and Italy. Specifically, the …

Strategic niche management (SNM) is a proactive approach used by companies to gain a
competitive advantage by targeting and exploiting opportunities in a market niche. SNM …

This study examines consumer mobile commerce adoption through consumer adoption
behaviour from intention to use into adoption under the influence of consumer inertia and …