Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …

Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …

Abstract Social media and User-Generated Content contribute to the hospitality sector.
Consumers usually post reviews, suggestions, or judgements on hotel booking websites …

Virtual reality (VR) tourism provides consumers with the opportunity to experience a
destination in VR and can play a significant role in encouraging visitation and engaging in …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

TikTok has one of the most advanced algorithm systems and is the most addictive as
compared to other social media platforms. While research on social media addiction is …

The study analyzes how tourism businesses satisfy customers through artificial intelligence
innovation services. Based on the socio-technical system perspective and emotions, the …

A noticeable void remains in the appreciation of what motivates the senior tourism market.
This study aims to contribute to the advancement of knowledge in the field of tourism …

Emerging technologies are leading the travel industry to vital changes. The use of 360-
degree videos in marketing plans allows destination marketers to give their customers a …