This paper is a review of research in product development, which we define as the
transformation of a market opportunity into a product available for sale. Our review is broad …

The literature on the front end in the New Product Development (NPD) literature is
fragmented with respect to the identification and analysis of the factors that are critical to …

Uncertainty is central to entrepreneurship; however robust and generalizable findings that
explain the conditions in which uncertainty may impede [or promote] entrepreneurial action …

Toyota’s Principles of Set-Based Concurrent Engineering MIT Sloan Management Review Logo
Menu Search Topics < Back to Menu Data, AI, & Machine Learning Innovation Leadership …

Managerial flexibility has value in the context of uncertain R… D projects, as management
can repeatedly gather information about uncertain project and market characteristics and …

It has long been recognized that one of the most important tasks for any organization to cope
with is uncertainties. However, uncertainty in the business environment has still been the …

In highly dynamic environments, characterized by changing customer preferences and
uncertainty about competitive products, managing the development of a new product is a …

Many services are difficult to understand and communicate, and as a result, difficult to
position, differentiate, and sell. While important, understanding services as well-defined …

Selecting the right technologies to incorporate in new products is a particularly challenging
aspect of new product definition and development. While newer advanced technologies may …

In a wide array of industries, customer integration leads to improved performance of product
development, in terms of both better fit with market needs and faster time to market. 1 The …