Purpose The purpose of this paper is to understand marketing–sales–service (MSS) interface from the point of how social media marketing (SMM) platforms are prioritized and …
AP Opute, KI Kalu, O Adeola… - … of Entrepreneurship and …, 2021 - journals.sagepub.com
The importance of entrepreneurship in steering sustained economic growth and improved well-being has been re-echoed over the past decade. Regrettably, the sub-Saharan Africa …
AS Ibidunni, DE Ufua, AP Opute - African Journal of Science …, 2022 - journals.co.za
This study illuminates the linkages between disruptive innovation (DI) and sustainable entrepreneurship (SE) within the context of small and medium firms (SMFs). By adopting a …
I Akomea-Frimpong - Akomea-Frimpong, I., Asogwa, IE, & …, 2022 - papers.ssrn.com
Recent global events anc actions toward climate change have heightened the urgency of sustainability in all aspects of life. However, few studies exist on the incorporation of …
Academic discourse has given much attention to crisis management, a logical trend given that crises have profound implications on businesses and on consumers' behaviour. A core …
In the fast-paced digital economy, stakeholders across regions, industries and organisational typologies are recognising the growing significance of adopting customer …
CG Iwu, AP Opute - Journal of Reviews on Global …, 2019 - lifescienceglobalca.com
Researchers continue to argue that survivalist entrepreneurs remain the untapped source for improved socioeconomic development because they have the potential to create …
According to a popular adage, when the going gets tough, the tough gets going. With unemployment on the constant increase in South Africa, people are becoming more …
AP Opute - Digital Service Delivery in Africa: Platforms and …, 2022 - Springer
The strategic importance of virtual teams as an operational tool for competitive advantage has been reiterated in academic discourse. Within the discourse, the growing importance …