The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in
recent years. However, it remains poorly-explored as a concept, which obstructs its …

Despite being the object of much interest, deep insights regarding why and when
investments in big data resources enhance firm performance are lacking in the literature …

The capacity to collect and analyse data is growing exponentially. Referred to as 'Big Data',
this scientific, social and technological trend has helped create destabilising amounts of …

Advanced technology enables users to amalgamate information from various sources on
their mobile devices, personalise their profile through applications and social networks, as …

This open access textbook offers a practical guide into research ethics for undergraduate
students in the social sciences. A step-by-step approach of the most viable issues, in-depth …

The purpose of this paper is to highlight the costs, benefits, and externalities associated with
organizations׳ use of big data. Specifically, it investigates how various inherent …

Big Data is a digital phenomenon that enables the collection and use of massive amounts of
data derived from both man and machine. This data is characterized in terms of its volume …

Now in a thoroughly revised and refreshed fourth edition, Research Methods in Public
Administration and Nonprofit Management is beloved by students and professors alike for its …

Although business analytics (BA) have been increasingly adopted into businesses, there is
limited empirical research examining the drivers of each stage of BA adoption in …