[HTML][HTML] Metaverse as a disruptive technology revolutionising tourism management and marketing

D Buhalis, D Leung, M Lin - Tourism Management, 2023 - Elsevier
Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …

Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

[HTML][HTML] Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

YK Dwivedi, L Hughes, AM Baabdullah… - International journal of …, 2022 - Elsevier
The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

D Buhalis, MS Lin, D Leung - International Journal of Contemporary …, 2022 - emerald.com
Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

[HTML][HTML] Revealing the theoretical basis of gamification: A systematic review and analysis of theory in research on gamification, serious games and game-based …

J Krath, L Schürmann, HFO Von Korflesch - Computers in Human Behavior, 2021 - Elsevier
Despite increasing scientific interest in explaining how gamification supports positive affect
and motivation, behavior change and learning, there is still a lack of an overview of the …

Mixed reality (MR) for generation Z in cultural heritage tourism towards metaverse

D Buhalis, N Karatay - … and communication technologies in tourism 2022 …, 2022 - Springer
Generation Z is transforming tourism by demanding the cocreation of transformative
experiences. Cultural heritage professionals must comprehend the needs and desires of the …

[HTML][HTML] Enhancing user engagement: The role of gamification in mobile apps

P Bitrián, I Buil, S Catalán - Journal of Business Research, 2021 - Elsevier
Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

Augmented reality in cultural heritage: an overview of the last decade of applications

RG Boboc, E Băutu, F Gîrbacia, N Popovici… - Applied Sciences, 2022 - mdpi.com
Augmented reality is a mature technology that uses the real world as a substrate and
extends it by overlaying computer-generated information. It has been applied to several …

Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article

D Buhalis - Tourism Review, 2019 - emerald.com
Technology in tourism-from information communication technologies to eTourism and smart
tourism towards ambient intelligence tourism: a perspective article | Emerald Insight Books …

How smart is e-tourism? A systematic review of smart tourism recommendation system applying data management

RA Hamid, AS Albahri, JK Alwan, ZT Al-Qaysi… - Computer Science …, 2021 - Elsevier
Extensive research has been conducted on e-tourism spanning a wide range of concepts,
challenges and concerns discussed in tourism recommender systems (TRS). Smart tourism …