Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

“Sharenting” is an internet trend in which parents report detailed information or repeatedly
post pictures, videos, and other content about their children on social media. Due to the …

Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Parental sharing of child-related content on social network sites, termed “sharenting,” is
often the target of criticism. Yet, through sharenting, parents can find support systems, a way …

The phenomenon of parental care shared through social media (sharenting) is increasingly
widespread. This research aimed to elaborate on the motives, strategies, and psychological …

The responsibility for protecting children in the digital environment is perceived to be that of
parents who are provided with multiple guidelines for monitoring children's screen time and …

Sharenting is a current phenomenon of online communication, which is related to the
sharing of images of the youngest members of the family (often minors) by parents or …

Parents posting photos and other information about children on social media is increasingly
common and a recent source of controversy. We investigated characteristics that predict …

Many privacy concerns are related to influencer sharenting, or the practice of influencers
sharing content about their children on social media. This study uncovers how …

Now that social distancing due to the COVID-19 pandemic is increasingly shifting our
interactions with each other into the digital sphere, it may feel natural to post pictures of our …