E-commerce has grown steadily since internet access became more available in the mid- 1990s. Informativeness plays a key role in online shopping decisions. Potential customers …
S Chatterjee - International Journal of Hospitality Management, 2020 - Elsevier
Although online hotel reviews (OHR) help consumers in better decision–making, and service providers in better service design and delivery, they are hard to manage due to their …
Electronic word of mouth (eWoM) messages are increasingly consequential for consumers' decisions regarding products/services. This has led to a large body of scholarly research on …
LJ Harrison-Walker, Y Jiang - Journal of Business Research, 2023 - Elsevier
Consumers rely on online reviews because they deem information from a third party to be more credible than promotional communications. Unfortunately, not all online reviews are …
D Darmawan - Jurnal Baruna Horizon, 2023 - jurnal.stiamak.ac.id
Identifikasi peran dari online consumer review, online customer rating, dan persepsi harga terhadap keputusan pembelian konsumen menjadi tujuan penelitian ini. Data dikumpulkan …
D Mittal, SR Agrawal - International Journal of Bank Marketing, 2022 - emerald.com
Purpose The current study employs text mining and sentiment analysis to identify core banking service attributes and customer sentiment in online user-generated reviews …
MM Oh, SS Kim - Tourism Management Perspectives, 2020 - Elsevier
This study attempts to find the underlying dimensionality in online reviews of fine-dining ethnic food restaurant experiences in Hong Kong. This research adopted semantic network …
Purpose This study aims to assess the relative importance of the argument strength, argument sidedness, writing quality, number of arguments, rated review usefulness …
O Pasternak, C Veloutsou… - Journal of Product & …, 2017 - emerald.com
Purpose This study aims to explore the nature of electronic word-of-mouth (eWOM) and the key drivers of this consumer-generated brand communication, focusing on eWOM in the …