Service robot implementation: a theoretical framework and research agenda
Service robots and artificial intelligence promise to increase productivity and reduce costs,
prompting substantial growth in sales of service robots and research dedicated to …
prompting substantial growth in sales of service robots and research dedicated to …
How to govern business services exchanges: Contractual and relational issues
D Vandaele, D Rangarajan, P Gemmel… - International Journal …, 2007 - Wiley Online Library
With firms concentrating on core competencies, more emphasis has been placed on
outsourcing and dealing with external sourcing agents. This has led to a stronger academic …
outsourcing and dealing with external sourcing agents. This has led to a stronger academic …
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …
business (B2B) relationships. In general, only modest attention has been devoted to the …
Guanxi vs. relationship marketing: Exploring underlying differences
CL Wang - Industrial Marketing Management, 2007 - Elsevier
The present paper attempts to explore the underlying mechanism between Western
relationship marketing and Chinese guanxi by examining the construct equivalence of the …
relationship marketing and Chinese guanxi by examining the construct equivalence of the …
Gestión del marketing sensorial sobre la experiencia del consumidor
LO Cortázar, AG Rodríguez - Revista de Ciencias Sociales, 2016 - agora.edu.es
El rápido desarrollo de mercados con productos competitivos de difícil diferenciación y
consumidores mejor informados que demandan experiencias memorables, justifican …
consumidores mejor informados que demandan experiencias memorables, justifican …
Examining the antecedents and consequences of green product innovation
As an important part of social innovation, green product innovation (GPI) is widely regarded
as a beneficial strategy for firms to achieve sustainable success. While the way to effectively …
as a beneficial strategy for firms to achieve sustainable success. While the way to effectively …
Relational selling strategy and key account managers' relational behaviors: An exploratory study
P Guenzi, C Pardo, L Georges - Industrial Marketing Management, 2007 - Elsevier
Many companies see key account management as a potentially successful way to
implement a relational strategy. Nevertheless, the literature suggests that strategy …
implement a relational strategy. Nevertheless, the literature suggests that strategy …
Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs
Key Account Management, as currently described in relationship marketing literature, is an
important approach to creating value, by implementing specific processes targeting most …
important approach to creating value, by implementing specific processes targeting most …
Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation …
This research aims to fill a critical gap in the sales literature by proposing a relationship-
based model of customer willingness to pay more, involving salesperson time perspectives …
based model of customer willingness to pay more, involving salesperson time perspectives …
Food retail buyer behaviour in the People's Republic of China: a grounded theory model
B Sternquist, Z Chen - Qualitative Market Research: An International …, 2006 - emerald.com
Purpose–Seeks to summarize relevant literature reporting on western research and to use a
grounded theory approach to form the model. Also to develop a Chinese retailer new …
grounded theory approach to form the model. Also to develop a Chinese retailer new …