Understanding attitude-behaviour gap in purchasing mobile phones
The relationship between attitude and purchase behaviour is the most explored area of
marketing research. Many studies have shown a link between environmental attitude and …
marketing research. Many studies have shown a link between environmental attitude and …
Scale development and validation of gender-specific consumer decision-making styles: a case of Indian teenagers
S Chaudhary, AK Dey - International Journal of Indian …, 2018 - inderscienceonline.com
Research on consumer decision-making styles (CDMS) is popular in emerging economies.
Despite empirical evidence supporting the role of gender in influencing these styles …
Despite empirical evidence supporting the role of gender in influencing these styles …