Dass das Umfeld, in dem sich die Nonprofit-Organisationen (NPO) bewegen müssen,
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …

During the twentieth century, religion has gone on the market place. Churches and religious
groups are forced to'sell god'in order to be attractive to'religious consumers'. More and more …

This timely collection of cutting-edge articles offers a complete overview of marketing in the
nonprofit sector. Written by a leading team of international experts, it examines the issues …

Dwindling church membership coupled with the pressing need for raising resources have
made it essential for churches to understand the laity's expectations about religious …

Religion has not been a popular target for economic analysis. Yet the tools of economics
can offer deep insights into how religious groups compete, deliver social services, and reach …

Purpose India has an over-180-million Muslim population, which makes it an ideal
marketplace for halal products. However, not much research has been done to understand …

The purpose of this paper is to examine the relationship between 'market orientation','brand
orientation'and 'perceived benefits' in the non-profit sector from the perspective of the …

Will the same marketing tools and strategies used in the for-profit world of business work in a
church environment? George Barna, America's most well recognized and respected …

Currently nonprofit organizations have to rely more on individual donors and less on the
government for funding. Therefore, understanding the individual donor from the perspective …

Although a large amount of research has been undertaken into the application of marketing
techniques in church organizations, few studies have provided empirical evidence on the …