Liminal consumption within Nigerian wedding rituals: The interplay between bridal identity and liminal gatekeepers
L Fagbola, MG McEachern… - Marketing Theory, 2023 - journals.sagepub.com
This article combines the theoretical lenses of bridal identity and liminal consumption to
illustrate the processes of problem-solving, negotiation and reconciliation through which the …
illustrate the processes of problem-solving, negotiation and reconciliation through which the …
Advertising Discourse and Portrayal of Women in the Choice of Cosmetic Products in Lagos Nigeria
OSM Adebola - 2024 - ir.jkuat.ac.ke
The purpose of the study was to examine advertising discourse and portrayal of women in
choice of cosmetic products in Lagos Nigeria. It was informed by the fact that advertisers use …
choice of cosmetic products in Lagos Nigeria. It was informed by the fact that advertisers use …
Influence of Emotional Appeals in Television Cosmetics Advertisements on Purchase Decisions of Female Students of Higher Institutions in Niger State, Nigeria
F Ucheanya - 2020 - search.proquest.com
Studies have shown that exposure to advertisements tend to cause changes in the
behaviour and purchase decisions of individuals. One strategy that advertisers use to …
behaviour and purchase decisions of individuals. One strategy that advertisers use to …
[图书][B] Consumer identity & Nigerian wedding rituals: a blended netnography approach
LO Fagbola - 2019 - search.proquest.com
Abstract (Global) White wedding rituals is the chosen consumption sphere for this study due
to its preference for intense consumption of symbolic artefacts and its global reach. The …
to its preference for intense consumption of symbolic artefacts and its global reach. The …