Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Y Zhang, C Liu - Journal of Theoretical and Applied Electronic …, 2024 - mdpi.com
The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet
there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI …

[HTML][HTML] Enhancing Financial Advisory Services with GenAI: Consumer Perceptions and Attitudes Through Service-Dominant Logic and Artificial Intelligence Device …

Q Yang, YC Lee - Journal of Risk and Financial Management, 2024 - mdpi.com
Financial institutions are currently undergoing a significant shift from traditional robo-
advisors to more advanced generative artificial intelligence (GenAI) technologies. This …

AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions

HT Bui, V Filimonau, H Sezerel - Journal of Destination Marketing & …, 2024 - Elsevier
Artificial intelligence (AI) can generate high-quality destination images to attract prospective
visitors. The perceived authenticity of these images can determine the extent to which …

Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

J Oh, EJ Ki - Public Relations Review, 2024 - Elsevier
The purpose of this study is to explore the role of agent type and voice tone on publics'
perceived organization-public relationships and behavioral intention towards an …

How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy

Y Li, S Wu, Y Yuan, Y Wang - Journal of Business Research, 2024 - Elsevier
Upcycling refers to transforming discarded materials into higher value products. Thus,
upcycled products have two identities: past (original materials) and present identities (the …

Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts

P Narayanan - Psychology & Marketing, 2024 - Wiley Online Library
The current research examines the impact of using AI‐generated images (vs. real
photographs) in social media posts of green influencers, by relying on schema congruity …

An authentic human-like figure: the success keys of AI fashion influencer

JS Toyib, W Paramita - Cogent Business & Management, 2024 - Taylor & Francis
Considering the advantages of using AI influencers compared to human influencers, fashion
marketers increasingly using AI influencers to promote their products. Hence, continuous …

[HTML][HTML] Enhancing Soft Skills through Generative AI in Sustainable Fashion Textile Design Education

D Jung, S Suh - Sustainability, 2024 - mdpi.com
This study explores the significance of incorporating soft skill training in fashion design
education through the use of artificial intelligence (AI) technology and examines various AI …

The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process

E Pantano, F Serravalle, CV Priporas - Journal of Marketing …, 2024 - Taylor & Francis
This paper aims to provide a comprehensive understanding of the extent to which
generative AI (GAI) tools and Large Language Models (LLMs) can design new creative and …

AI-driven visuals: how they shape health and taste preferences in vegetarian dining

J Chan - Journal of Foodservice Business Research, 2024 - Taylor & Francis
This study explores the impact of AI-generated images on consumer motivation to choose
vegetarian restaurants, addressing concerns about food quality, taste, and nutrition. Using …