Achieving customer loyalty is a primary marketing goal, but building loyalty and reaping its
rewards remain ongoing challenges. Theory suggests that loyalty comprises attitudes and …

Despite various policies, renewable energy resources have not been developed in
Malaysia. This study investigates the factors that influence renewable energy technology …

BSDE with quadratic growth and unbounded terminal value Page 1 Digital Object Identifier (DOI)
10.1007/s00440-006-0497-0 Probab. Theory Relat. Fields 136, 604–618 (2006) Philippe …

Purpose–This paper seeks to examine the central role that commitment plays in driving
customer loyalty and to identify the effect that confidence, social and special treatment …

Purpose–The purpose of this paper is to specify and test factors surrounding relationship
strength between buyers and suppliers in a global, business‐to‐business (B2B) services …

Complaint management should not be restricted to a firm's efforts to fix the problem and
restore customer satisfaction after a service failure (ie, customer recovery [CR]). Rather, firms …

This study examines the role of perceived interactivity and other marketing tactics in
relationship building with customers in the online retail environment by applying a …

Price plays two distinct roles in consumers' evaluations of product alternatives: as a measure
of sacrifice and as an informational cue. This article merges two streams of empirical …

This study explores the effects of perceived relationship quality of the company and account
managers with customers. It examines the effects of both types of relationship quality on …

Purpose–The purpose of the article is to investigate relationship quality in retail relationships
as influenced by its antecedents (loyalty programme quality and personal interaction quality) …