The literature on the front end in the New Product Development (NPD) literature is
fragmented with respect to the identification and analysis of the factors that are critical to …

Purpose–Firms engaged in new product development (NPD) have to achieve a balanced
portfolio of NPD projects. Despite the large number of models purporting to support portfolio …

Product-portfolio management is a decisive element for the good performance of new
product development and compliance with business objectives because it not only defines …

New product development (NPD) frequently encounters failures, whether during the
development phase or in the subsequent commercialization stage. These failures can often …

Purpose–The purpose of this paper is to analyse different organisational tools of business
development used in practice. This analysis seeks to address the question of how an …

Purpose–The “fuzzy front end” of new product development (NPD) is characterized by
considerable uncertainty and ambiguity, but detailed studies of ambiguity specifically related …

Traditionally, designers and engineers develop prototypes to visualize concepts and test
features. People from other disciplines were less involved in this process. Nowadays, more …

Marcel Heesen entwickelt ein Konzept des Innovationsportfoliomanagements für kleine und
mittelgroße Automobilzulieferer. Sämtliche Projekte im Portfolio können erstmals …

Coordination cost is a critical management issue in cross-functional automotive new product
development (NPD) projects, especially in complex environments. However, the literature …

This study empirically analyses the effects of five critical success factors on the front end of
innovation and new product development success. Data from a self-developed …