The logo is the most crucial element in corporate visual identity design, and there is a
growing of research and review literature on this subject. However, comprehensive literature …

In industrial design, perceived quality is driven by color, material, and finishing (CMF). Extant
literature on CMF in the automobile industry has primarily focused on hue. Accordingly, the …

Color, material, and finish (CMF) are essential to the competitiveness of industrial products.
However, in the existing research on CMF from the consumer behavior perspective, there is …

During validation of power tools, one objective is to determine the usability of the device for
several applications. A common way to gain this user knowledge is to carry out tests under …

User-friendly and successful products usually emerge when pure functionality meets good
usability as well as an emotional and aesthetic design. Modern theoretical approaches …

Ein Ansatz zur Reduktion produktinduzierter Nutzerstigmatisierung durch Förderung einer
gleichermaßen gebrauchstauglichen wie Page 1 Tina Buker Ein Ansatz zur Reduktion …

The development of technological knowledge of SMEs is increasing, and the dynamics in
the global economy had a significant effect on SMEs. SMEs need to expand their market …

Since in the automotive field colors play an important role, the present study tried to answer
the following questions: is the perceived quality (PQ) of the vehicle interior color different …

Tourism in synagogues is an activity which is increasing in popularity due to the current
interest in cultural and patrimonial heritage. The synagogue in Córdoba has become an …

Product design can be broadly divided into styling and perceived quality. In general, the
former tends to attract attention, but it is difficult to obtain significant results in proportion to …