[HTML][HTML] The role of corporate social responsibility activities in employees' perception of brand reputation and brand equity

TK Vuong, HM Bui - Case Studies in Chemical and Environmental …, 2023 - Elsevier
The sustainable development of enterprises, which has economic, commercial, ethical,
social, and environmental dimensions, is increasingly attracting attention. Focusing on the …

[HTML][HTML] Organic beekeeping practices in Romania: Status and perspectives towards a sustainable development

CB Pocol, P Šedík, IS Brumă, A Amuza, A Chirsanova - Agriculture, 2021 - mdpi.com
Romanian beekeeping faces a lot of challenges nowadays due to the problems related to
climate change, the use of pesticides in agriculture, but also to the pandemic crisis. In this …

[HTML][HTML] Is corporate social responsibility considered a marketing tool? Case study from customers' point of view in the slovak food market

K Igarová, Z Kádeková, I Košičiarová, M Džupina… - Foods, 2023 - mdpi.com
The paper aims at the question of using Corporate Social Responsibility (CSR) activities as
a marketing tool from the customers' perspective in the Slovak food market. Five research …

[HTML][HTML] Assessing consumers' preference and loyalty towards biopolymer films for food active packaging

MI Socaciu, V Campian, DC Dabija, M Fogarasi… - Coatings, 2022 - mdpi.com
Contemporary society faces numerous food-related challenges: on the one hand, it is
becoming increasingly difficult to ensure that people have access to fresh, nutritious, and …

Effects of profitability towards enterprise value with corporate social responsibility performance and brand value as mediating variables

G Ronald, H Semuel - Petra International Journal of Business …, 2022 - ijbs.petra.ac.id
Currently, many companies are taking many actions to put their most vigorous efforts into
enterprise value creation, which enables the company to achieve its highest market …

The impact of CSR and green consumption on consumer satisfaction and loyalty: moderating role of ethical beliefs

S Ahmad, MI Shakir, A Azam, S Mahmood… - … Science and Pollution …, 2023 - Springer
The present study introduces an innovative conceptual framework for analyzing the
influence of corporate social responsibility and green consumption on customer satisfaction …

Study of customer loyalty in small and medium-sized enterprises in the field of trade in Bulgaria

V Kyurova… - SHS Web of …, 2021 - shs-conferences.org
Research background: In the context of globalization and the increasingly competitive
environment, customer loyalty plays an important role in the long-term success of small and …

[HTML][HTML] Sustainable development of entrepreneurial orientation through social drivers

P Altantsetseg, A Dadvari, T Munkhdelger… - Sustainability, 2020 - mdpi.com
Given that social dilemmas such as climate change, unemployment, and public health are
growing globally, recognition of social drivers related to sustainable development while …

[HTML][HTML] Sustaining business: A psychological perspective of donation behavior

MAYD Madurapperuma, K Kim - Sustainability, 2020 - mdpi.com
The modern-day corporate sector implements various forms of socially responsible
programs, perhaps with different motives. Nevertheless, harnessing potential support …

[HTML][HTML] Conceptual Framework of Factors in Halal Bakery Customer Loyalty

R Idris, NAH Razali, NAA Rahman, I Ibrahim… - Russian Law …, 2023 - cyberleninka.ru
Preparing and serving halal and toyyib food is a responsibility shared by Malaysian vendors.
It appears to be a growing awareness of the importance of ensuring the halal status of food …