This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

Purpose–The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art”
review of the city branding research domain, in particular how scholars have approached …

Rural tourism in China is flourishing, largely credited by the scholars in China to the national
government's stimulating policies and emphasis on rural regeneration. Against this …

This study investigates the effect of Customer-Based Brand Equity (CBBE) on customer
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …

Limited evidence suggests that the incorporation of both image components (cognitive,
affective, and conative) and holistic image is meaningful for predicting tourists' revisit …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …

It is nearly impossible to consider a destination without also acknowledging its people as
well as the relationship visitors have with such residents. Employing a hierarchical structure …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …