The field of retailing has experienced significant changes in recent years. In this article, we
review articles published in Journal of Retailing over the 2002–2007 time span, classified …

During the past two decades, service guarantees have received increased attention as a
means for service firms to attract and retain customers and gain a competitive edge in the …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

This study aims to investigate the direct effects of store image and service quality on brand
image and purchase intention for a private label brand (PLB). This study also investigates …

The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

Purpose–This study aims to integrate price consciousness into the promotional effectiveness
framework. Specifically, it aims to analyse whether price consciousness affects the …

Expiration date-based pricing (EDBP) occurs when a grocery retailer reduces the price of a
perishable product according to its remaining shelf life. While, conventional wisdom …

Although money-back guarantees (MBGs) have a long tradition in marketing and retailing
practice, a deeper understanding of how consumers value this instrument is still lacking. The …

Since price discounts are costly and can negatively affect consumers' perceptions of quality,
it is crucial to identify the factors that make them effective in stimulating purchase behavior …

This paper investigates the processes underlying consumers' memory-based store price
judgments. The numerosity heuristic implies that the greater the number of relatively lower …