Comparative assessment and selection of electric vehicle diffusion models: A global outlook
A significant increase in carbon footprint and energy requirements over the decades raised
concerns among governments and policymakers. One of the primary contributors to this …
concerns among governments and policymakers. One of the primary contributors to this …
Marketing strategies and dynamics in online mobile gaming: a diffusion model
Purpose Growing technology adoption is a significant opportunity for the growth of the
mobile gaming market. Rising smartphones allow game developers to reach more players …
mobile gaming market. Rising smartphones allow game developers to reach more players …
Modeling the effect of word-of-mouth advertising on a mobile game installation based on the Bass diffusion model using system dynamics
Purpose The basic purpose of this study is to increase the installation rate of mobile games
and their life cycle. Little research has been conducted into the competitive market of mobile …
and their life cycle. Little research has been conducted into the competitive market of mobile …