All science has uncertainty. Unless that uncertainty is communicated effectively, decision
makers may put too much or too little faith in it. The information that needs to be …

Over the past twenty years, risk communication researchers and practitioners have learned
some lessons, often at considerable personal price. For the most part, the mistakes that they …

Cross-Cultural Risk Perception demonstrates the richness and wealth of theoretical insights
and practical information that risk perception studies can offer to policy makers, risk experts …

Effective science communication requires assembling scientists with knowledge relevant to
decision makers, translating that knowledge into useful terms, establishing trusted two-way …

The construction of a probabilistic model is a key step in most decision and risk analyses.
Typically this is done by defining a joint distribution in terms of marginal and conditional …

This first chapter provides a brief review of the present knowledge on risk perception and
elucidates the psychological and social factors that shape the experience of risk. It aims at …

A comprehensive approach to managing risk must draw on both the descriptive insights of
the behavioral sciences and the prescriptive clarity of the management sciences. On the …

The food industry, like many others, has a risk communication problem. That problem is
manifested in the public's desire to know the truth about outbreaks of foodborne diseases; …

The perception of risk within different cultures is a rather complex phenomenon that cannot
be described on the basis of a single theory or model. The major accomplishment gained …

Individuals' decisions and behaviour can play a critical role in determining both the
probability and severity of injury. Behavioural decision research studies peoples' decision …