In this paper, we study a simple model in which two horizontally differentiated firms compete
in prices and targeted advertising on an initially uninformed market. First, the Nash …

This chapter proposes an analysis of the role of advertising in the transmission of
information in markets. It also describes how the economic analysis of informative …

Purpose–This paper investigates the determinants of credit card use and misuse by student
and young professionals. Critical to the research is the impact of materialism and knowledge …

We address the question of how the strength of protection for geographical indications (GIs)
affects the GI industry's promotion incentives, equilibrium market outcomes, and the …

Using life‐cycle assessment–based methods, products can be differentiated by the
environmental performance/impact during their manufacturing and use life‐cycle stages …

With the rapid development of e-commerce and related information technologies,
consumers' individual information can be accurately collected and analyzed according to …

This paper presents a linear-city model where firms compete on price and levels of
advertising, which affects the perceived utility of products. More cost efficient firms extend …

In this paper, we study common ownership in US labor markets, and document that common
ownership more than doubled over the period 1999–2017. To identify the causal effects of …

The steady rise in use of social media for advertising has raised several questions about the
important features of advertisement that could attract the customers. The present study …

Informative advertising and persuasive advertising play quite different roles in the efficiency
of distribution channels. A recent study observes that a direct channel structure outperforms …