Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on
neuroscientific tools to explore the underlying neural processes and behavioral implications …

Applying EEG in consumer neuroscience | Emerald Insight Books and journals Case studies
Expert Briefings Open Access Publish with us Advanced search Applying EEG in consumer …

The question of whether consumer purchasing decisions are conscious choices or
unconscious has long been studied in marketing. The ability to measure mental changes …

Due to the limitations of the human ability to process information, e-consumers' decisions
are likely to be influenced by various cognitive biases, such as the attribute framing effect …

Recently, the promising field of neuromarketing, which uses neuroscience in the decision-
making has attracted growing interest from various end-user industries and geography. As …

Product rating and sales are two important social-based cues in online shopping. This study
applies the event-related potential (ERP) approach to explore the underlying neural …

As a kind of information deception, price deception is adopted by some online sellers as an
approach to mislead the consumers into buying their products. However, when consumers …

Background Consumers had to encounter and consider product-oriented and review-
oriented cues before making an online purchasing decision. It was important to resolve how …

Building on the interpersonal evaluation theory in social psychology, this study explores the
existence of a negativity bias in evaluating the helpfulness of online reviews, ie, whether …

Background Message framing plays an important role in advertising strategies and has been
studied from various perspectives in different behavioral studies. New method This study …