Intelligent systems sense their environment and learn from the actions they implement to
reach specific goals. They are increasingly used to support tourist information search and …

This paper reviews recent research in marketing on product positioning and product design.
Although the literature generally treats these two decisions independently, we propose a …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Consumer behaviour is more than buying things; it also embraces the study of how having
(or not having) things affects our lives and how possessions influence the way we feel about …

Marketing managers must know the time orientation of a customer to select and use
marketing tools that correspond to the time horizons of the customer. Insufficient …

Understanding the motivations of consumers to engage in relationships with marketers is
important for both practitioners and marketing scholars. To develop an effective theory of …

Organizations must be ambidextrous to successfully develop new products—they must act
creatively as well as collectively. However, how to do this is not clear. The author analyzes …

In this article, we replicate and extend several elements of E. Foxman, P. Tansuhaj, and K.
Ekstrom's 1989 study of adolescent influence, while providing an integrative model of …

Abstract “Being a family” is a vitally important collective enterprise central to many
consumption experiences and replete with new challenges in contemporary society. We …

Two experiments examine the existence of, and explanation for, emotional contagion effects
on product attitudes. In the first experiment, emotional contagion occurred among “receivers” …