In the current age of emerging technologies and big data, transparency has become an
important issue for technology users and online consumers. However, there is a lack of …

We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

Using a proprietary data set, we analyze the impact of the implementation of a “buy-online,
pick-up-in-store”(BOPS) project. The implementation of this project is associated with a …

The era of big data has created new opportunities for researchers to achieve high relevance
and impact amid changes and transformations in how we study social science phenomena …

Live‐stream selling is becoming increasingly popular in e‐commerce platforms, where
streamers sell products through real‐time interactions, while consumers make purchases …

Consumers often consider delaying a purchase strategically, anticipating that prices might
decrease. Combining two unique data sources from the air-travel industry (posted fare data …

Even though eco-labels are a promising means to support consumers in making sustainable
choices, insights into the effectiveness of eco-labels in combination with conventional …

Tourism is largely dependent on climate and weather, and thus climatic attributes are
expected to alter decisions of tourists. Utilising transaction data from a leading online travel …

Enabled by the proliferation of new marketing channels, customers can utilize and compare
marketing mix–related information across channels in a direct manner, which entails a more …

The Internet has brought about significant changes in the availability of market information in
many industries. E-commerce technologies provide sellers with opportunities to design …