Scaling social impact: Marketing to grow nonprofit solutions

G Nardini, MG Bublitz, C Butler… - Journal of Public …, 2022 - journals.sagepub.com
Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial
inequities want to grow the impact of their promising solutions to these problems—scaling …

Stigma in marketing and consumer research: A literature review and research agenda

RR Rocha, AR Veloso - Journal of Consumer Behaviour, 2024 - Wiley Online Library
Stigma is a discrediting attribute that emerges in social interactions, playing different roles in
different contexts. Several fields (eg, sociology and psychology) have dedicated special …

Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt

NB Warren, LL Price - Journal of Consumer Research, 2024 - academic.oup.com
Societies create material, social, and moral boundaries that define who and what is
dirty.“Dirt” encompasses literal and figurative things—objects, beings, ideas—that transgress …

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

RP Hill - Journal of Services Marketing, 2024 - emerald.com
Purpose The purpose of this paper is to present an alternative perspective to the article on
consumer vulnerability recently published in this journal by Russell-Bennett et al.(2024) …

Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity

L Steinfield, M Hutton, M Cheded - Journal of Consumer Affairs, 2024 - Wiley Online Library
In this editorial we outline why a call for more inclusive, conscientious approaches to
studying gender/sex/ual diversity and intersectional identities is needed, and how the …

Marketing's role in promoting the common good: A systematic examination and an agenda for future inquiry

B DeBerry-Spence, LE Trujillo-Torres… - Journal of Public …, 2023 - journals.sagepub.com
The pursuit of the common good is an important endeavor in business and marketing. The
benefits of this pursuit to society are reflected in the increasing number of journal special …

Getting real about consumer poverty: Deep processes for transformative action

M Hutton, C Corus, J Dorsey, E Minton… - Journal of Consumer …, 2022 - Wiley Online Library
To uncover pathways for understanding and alleviating poverty, this paper offers an
alternative approach for examining the real and unseen processes of destitution and in …

Are Brothels Markets? Situating Consumer Research at the Nexus of the Essential, the Embarrassing and the Exception: A Viewpoint from Sociological Traditions

HR Chaudhuri - Management and Labour Studies, 2024 - journals.sagepub.com
This essay critiques the trend in consumer research that deliberately excludes subjects
considered exceptional. Drawing from multiple traditions in sociological literature, we …

Pazaryeri Çevrelerindeki Kırılganlığın Yerinden Edilme Deneyimi Üzerinden Bir Değerlendirmesi

T Özbek, E Enginkaya - Yıldız Sosyal Bilimler Enstitüsü Dergisi, 2024 - dergipark.org.tr
Yerinden edilme, bireylerin ve toplulukların kaynaklara erişimi ve bu kaynaklar üzerindeki
kontrol kapasitesini önemli ölçüde etkileyen ekstrem bir yaşam geçiş deneyimidir. Bu …

12 Conversations on Marginalization

R Saha, JN Das, A Chaudhuri - … Theories, Thoughts and Issues, 2024 - books.google.com
The presence of stories from the margins is sometimes overlooked in the grand narrative of
human lore. The minor voices in this story remain muffled, if not unheard. Those who are not …